\u5021\u5c0e\u300c\u516c\u6c11\u54c1\u724c\u300d\u3001\u300c\u611f\u6027\u54c1\u724c\u300d\u6982\u5ff5\u5168\u7403\u54c1\u724c\u5f62\u8c61\u8a2d\u8a08\u5927\u5e2b\u99ac\u514b\uff0e\u9ad8\u8c9d\uff08Marc Gobe\uff09\uff0c\u6210\u529f\u5851\u9020\u4e86\u53ef\u53e3\u53ef\u6a02\u7684\u5d84\u65b0\u8b58\u5225\u8207\u5305\u88dd\u8a2d\u8a08\uff0c\u4e5f\u66fe\u7d93\u6253\u9020IBM\u3001Starbucks\u3001Godiva\u3001Estee Lauder\u2026\u2026\u7b49\u570b\u969b\u77e5\u540d\u54c1\u724c\u7684\u60c5\u611f\u8a2d\u8a08\u7b56\u7565\u3002\u5728\u300a\u611f\u52d570\u5104\u4eba\u5fc3\uff0c\u624d\u662f\u597d\u8a2d\u8a08\u2500\u2500\u597d\u54c1\u724c\u7684\u5438\u5f15\u529b\u6cd5\u5247\u300b\u4ed6\u544a\u8a34\u6211\u5011\u4e8c\u5341\u4e00\u4e16\u7d00\u6d88\u8cbb\u8005\u671f\u5f85\u7684\u65b0\u89c0\u5ff5\u548c\u8a2d\u8a08\u8a9e\u8a00\uff0c\u4e26\u4ee5Brandjam\uff08\u54c1\u724c\u8a2d\u8a08\u5354\u594f\u66f2\uff09\u7684\u5275\u65b0\u601d\u8003\u547c\u7c72\uff0c\u6bcf\u500b\u6210\u529f\u54c1\u724c\u7684\u5e55\u5f8c\u63a8\u624b\uff0c\u5f9e\u8a2d\u8a08\u3001\u884c\u92b7\u3001\u5ee3\u544a\u5718\u968a\uff0c\u5c31\u50cf\u662f\u5584\u65bc\u9f13\u821e\u4eba\u5fc3\u7684\u7235\u58eb\u6a02\u968a\u9663\u5bb9\u4e00\u822c\uff0c\u5728\u773e\u8072\u55a7\u8b41\u7684\u4e16\u754c\u88e1\uff0c\u5408\u529b\u6f14\u51fa\u4e00\u9996\u96cb\u6c38\u6df1\u9060\u7684\u54c1\u724c\u5354\u594f\u6a02\u7ae0\u3002<\/p>\n
\u99ac\u514b\uff0e\u9ad8\u8c9d\u5728\u672c\u66f8\u4e2d\u63a1\u8a2a\u4e86\u591a\u4f4d\u77e5\u540d\u4f01\u696d\u7684\u54c1\u724c\u5275\u65b0\u4e3b\u4e8b\u8005\uff0c\u4e5f\u63d0\u51fa\u4e86\u5f88\u591a\u7576\u524d\u5546\u696d\u8a2d\u8a08\u74b0\u5883\u4e0b\u7684\u9769\u547d\u6027\u770b\u6cd5\u53ca\u505a\u6cd5\uff1a<\/p>\n
1.\u300c\u60c5\u611f\u8a2d\u8a08\u300d\u662f\u672a\u4f86\u54c1\u724c\u5f97\u4ee5\u5728\u76f4\u89ba\u4e0a\u8207\u4eba\u5011\u76f8\u9023\u7684\u552f\u4e00\u51fa\u8def\uff0c\u76f8\u53cd\u5730\uff0c\u904e\u53bb\u4ee5\u5927\u91cf\u9ad8\u5bc6\u5ea6\u5ee3\u544a\u505a\u5f8c\u76fe\u7684\u300c\u5927\u54c1\u724c\u300d\u5f71\u97ff\u529b\u5c07\u8d70\u5411\u5f0f\u5fae\u3002<\/p>\n
2. \u8a2d\u8a08\u672a\u4f86\u5fc5\u9808\u53d6\u4ee3\u3001\u751a\u81f3\u6210\u70ba\u6240\u6709\u54c1\u724c\u516c\u53f8\u7684\u6b63\u5f0f\u5546\u696d\u6d41\u7a0b\uff0c\u800c\u4e14\u8a2d\u8a08\u5e2b\u5fc5\u9808\u548c\u516c\u53f8\u9ad8\u968e\u4e3b\u7ba1\u53ca\u884c\u92b7\u4eba\u54e1\u5171\u540c\u70ba\u54c1\u724c\u5275\u9020\u7b26\u5408\u4eba\u5fc3\u7684\u6709\u610f\u7fa9\u8a0a\u606f\uff0c\u5982\u679c\u4e00\u500b\u54c1\u724c\u4ecd\u8b93\u8a2d\u8a08\u53ea\u8655\u65bc\u5275\u65b0\u7684\u672b\u7aef\uff0c\u90a3\u5b83\u4e0d\u53ef\u80fd\u505a\u51fa\u6700\u7b26\u5408\u4eba\u6027\u76f4\u89ba\u7684\u5916\u89c0\u53ca\u5167\u5728\u610f\u7fa9\u3002<\/p>\n
3. \u50b3\u7d71\u5982\u300c\u7126\u9ede\u5718\u9ad4\u300d\u5f0f\u7684\u8abf\u67e5\u6839\u672c\u9055\u80cc\u4e86\u7576\u524d\u6d88\u8cbb\u8005\u7684\u73fe\u5be6\uff0c\u56e0\u70ba\u5df2\u7d93\u53ad\u5026\u300c\u592a\u591a\u4e00\u6a23\u8a87\u53e3\u7684\u7522\u54c1\u300d\u7684\u5927\u773e\uff0c\u6839\u672c\u4e0d\u77e5\u9053\u4ed6\u8981\u4ec0\u9ebc\u2500\u2500\u9664\u975e\u4f60\u5275\u9020\u51fa\u4e00\u500b\u5d84\u65b0\u800c\u5920\u76f4\u63a5\u7684\u9700\u6c42\u51fa\u4f86\u2500\u2500\u800c\u8a2d\u8a08\uff0c\u6b63\u662f\u54c1\u724c\u8981\u505a\u5230\u9019\u7a2e\u65b0\u9700\u6c42\u5883\u754c\u7684\u4e0d\u4e8c\u624b\u6bb5\u3002\u5728\u672a\u4f86\uff0c\u8a2d\u8a08\u5e2b\u4e0d\u518d\u4ee3\u8868\u4ed6\u5011\u8981\u57f7\u884c\u8a2d\u8a08\u5de5\u4f5c\uff0c\u540c\u6642\u66f4\u6703\u662f\u54c1\u724c\u516c\u53f8\u88e1\u7684\u300c\u5e02\u5834\u65b0\u8996\u89d2\u300d\u2026\u2026<\/p>\n
\u66fe\u66ffBMW\u3001NIKE\u3001\u5fae\u8edf\u7b49\u54c1\u724c\u64cd\u5200\u7684\u77e5\u540d\u8a2d\u8a08\u5e2b\u4f9d\u592b\uff0e\u8c9d\u54c8\uff08Yves Behar\uff09\u8aaa\uff1a\u300c\u5728\u9019\u672c\u66f8\u88e1\uff0c\u99ac\u514b\uff0e\u9ad8\u8c9d\u6703\u63d0\u51fa\u6df1\u5177\u8aaa\u670d\u529b\u7684\u8fa6\u6cd5\uff0c\u8b93\u5e02\u5834\u884c\u92b7\u4eba\u54e1\u3001\u8a2d\u8a08\u5de5\u4f5c\u8005\u53ca\u6d88\u8cbb\u8005\u53ef\u4ee5\u5728\u4e00\u7a2e\u65b0\u7684\u60c5\u611f\u8a9e\u8a00\u4e2d\u805a\u9996\u2500\u2500\u2500\u2500\u800c\u9019\u7a2e\u65b0\u7684\u8a9e\u8a00\uff0c\u5c31\u540d\u53eb\u8a2d\u8a08\uff01\u300d<\/p>\n
\u54c1\u724c\u8a2d\u8a08\u5927\u5e2b\u7684\u5438\u5f15\u529b\u6cd5\u5247
\nWhat did Marc Gobe say about Branding\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4f5c\u8005\uff1aMarc Gobe
\n\u51fa\u7248\u793e\uff1a\u539f\u9ede
\n\u51fa\u7248\u65e5\u671f\uff1a2010\/05\/11
\n\u8a9e\u8a00\uff1a\u7e41\u9ad4\u4e2d\u6587
\n\u5b9a\u50f9\uff1a399\u5143<\/p>\n","protected":false},"featured_media":1743,"template":"","meta":[],"product_brand":[],"product_cat":[80,92],"product_tag":[],"class_list":{"0":"post-1671","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-shop-books","7":"product_cat-books-artistic","9":"first","10":"outofstock","11":"sale","12":"sold-individually","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/product\/1671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/media?parent=1671"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/product_brand?post=1671"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/product_cat?post=1671"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bijutsu.com.tw\/bijutsu-shop\/wp-json\/wp\/v2\/product_tag?post=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}